We studied local service businesses. Here's what's broken.
We analysed local service businesses across their websites, search visibility, Google Business Profiles, social channels, reviews and booking journeys.
The basics exist. The execution doesn't.
Across the businesses we analysed, the same gaps showed up again and again, and almost all of them are fixable.
already have a website, so the market doesn't need building, it needs optimising.
of those websites are outdated, and half aren't mobile-friendly.
offer online booking, meaning nearly half lose customers to friction.
have a dormant Instagram; Facebook is inactive for 1 in 2.
ratings are common, but review volume and recency are weak.
meaningful use of LinkedIn across the businesses we studied.
The opportunity isn't building websites. It's optimisation, consistency, strategy, and execution.
Evidence becomes a method
Each finding maps to one of our five pillars. That's why we lead with a diagnosis, so your plan targets the gaps that are actually costing you customers, not a generic checklist.
See where your business lands
Run the same diagnostic on yourself. The free Scorecard scores your visibility, reputation, engagement, conversion and analytics in three minutes.